Take Action For Mental Health

Client

CalMHSA
(California Mental Health Services Authority)

Agency

Civilian

Role

Production Artist

Deliverables

Mental Heath Resource Layouts, Print and Digital; Monthly Organic Social Content.

Take Action for Mental Health is a campaign for California’s ongoing mental health movement. It builds upon established approaches and provides accessible resources to support the mental health needs of Californians’ youth and diverse populations.

As a Production Artist for Take Action for Mental Health, I applied and extended the campaign’s established brand system across a wide range of digital, social, and print materials. My work included developing mental health resources for web and print, as well as creating monthly organic content for the campaign’s: Twitter, Facebook, and Instagram.

I also supported May is Mental Health Matters Month, a seasonal sub-campaign focused on increasing awareness and connecting Californians with mental health resources. For the initiative, I created a collection of print and digital materials, including resource booklets and recipe cards designed to make mental health information approachable, useful, and easy to share.

As Take Action evolved from the decade-long Each Mind Matters campaign, I was also responsible for identifying popular and previously successful resources and refreshing them within the new Take Action visual identity. This involved translating legacy materials into the updated brand system while preserving the accessibility and utility that made the original resources effective.