Live Beyond
Agency
Role
Multimedia Designer
Deliverables
Paid Social, Programmatic Display, Organic Social, DOOH
Live Beyond is a campaign launched in 2024 by the Office of the California Surgeon General to raise awareness and understanding of ACEs (Adverse Childhood Experiences) and toxic stress. As part of California’s Children and Youth Behavioral Health Initiative, the campaign provides accessible tools, resources, and stories of healing to help young people and families understand the impacts of toxic stress, seek support, and build healthier futures.
As a Multimedia Designer for the Live Beyond campaign, I developed digital and out-of-home creative across paid social, programmatic display, organic social, and DOOH. Working within the campaign’s established visual identity, I adapted messaging and creative across a variety of audiences, platforms, and formats to create a cohesive presence across digital and physical touchpoints.
