Client

PaintCare

Agency

Civilian

Role

Multimedia Designer

Deliverables

Motion Design, Digital OOH, Paid Social, Short-Form Video, Programmatic Display

PaintCare is a nonprofit organization that operates paint stewardship programs across the United States, making it easier for households and businesses to responsibly manage leftover architectural paint through a network of convenient drop-off locations and recycling programs.

At the center of PaintCare’s educational messaging is a simple approach to reducing paint waste: Buy Right, Store Right, Use It Up, and Recycle the Rest. From helping consumers purchase only the paint they need and properly store leftovers, to encouraging reuse and making paint recycling more accessible, these messaging pillars guide audiences through the full lifecycle of a painting project.

Over four years working with PaintCare at Civilian, I have developed creative across a wide range of campaigns, audiences, platforms, and formats. My work with the account has evolved alongside my role at the agency, beginning with production design and expanding into multimedia and motion design.

Across the account, I have created and adapted campaign creative for digital out-of-home, paid social, Reddit, LinkedIn, Meta, Nextdoor, and TikTok, as well as standalone animated content supporting PaintCare’s state programs. This long-running collaboration has given me the opportunity to translate PaintCare’s educational messaging into engaging creative across both established campaigns and platform-specific executions.