CDPH Wildfire Preparedness
Agency
Role
Multimedia Designer
Deliverables
Paid Social, Digital OOH, Organic Social, PSA Video
The California Department of Public Health (CDPH) provides resources to help Californians protect their health and stay safe before, during, and after a wildfire.
As a Multimedia Designer, I developed paid and organic media focused on wildfire preparedness and safety before and during a fire, adapting campaign messaging across social, digital out-of-home, and YouTube placements. I also animated a PSA focused on safely cleaning up after a wildfire, extending the campaign's messaging into the recovery stage.
Paid Social — Before & During a Wildfire
Digital OOH — Before & During a Wildfire
Youtube Ads — Before & During a Wildfire
Organic Social Videos — Wildfire Safety & Preparedness
PSA Video — Safely Cleaning Up After a Wildfire
For the recovery phase of the campaign, I collaborated with my Art Director to bring a storyboarded PSA to life through motion. The video provides guidance for safely cleaning up after a wildfire, including precautions for exposure to ash and debris.